Our story begain in 1979, when the Mzayek family opened their first flower shop in Amman, Jordan under the brand name ALISSAR, delivering fresh flower arrangements and indoor plants to the local market. By 1985, ALISSAR began growing its own flowers and was the first in the region to pioneer the unique production technique of soil-less culture, using growing media including pouzzolane volcanic stones from the northern Jordanian desert plains. The company was the first to introduce fully controlled growing greenhouses; units that were automated, heated, and cooled. Those innovations helped limit the use of harmful chemicals and considerably reduced water consumption. reflecting ALISSAR's commitment to protecting our environment. Today, ALISSAR continues to be a family-owned business operating across the entire region and beyond. The company is the Middle East's leading specialist in cut flowers, a trendsetter and innovator in floral design and decoration.
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